Creating a formidable challenger brand

Background

Ebico are a not-for-profit energy provider. They offer a fairly priced energy service for households on pre-pay meters. Any financial surplus from full price paying consumer is used to tackle fuel poverty through their charity, The Ebico Trust.

 

Challenge

Our brief was to create a new brand to reflect the professionalism and personality of the company. Most importantly, it needed to easily communicate their reason for being – Power for Purpose.

Solution

We developed a new brand identity for Ebico along with fresh typographic styling, iconography, colour palettes, website design, print communications and photography. The brand mark and visual equities were created with a sense of community and togetherness at the heart. We then designed a range of bespoke icons for use across online and physical touch-points to keep communication simple and visual.

 

Result

Ebico is now differentiated from competitors.
Their energy supplier SSE even agreed to adopt Ebico’s branding across various dual-brand communications, which has reinforced their position in the market and helped to establish them as a formidable challenger brand.

“I’m delighted with the work that Honey has done for us. The unique style that they have created really visually articulates the values and culture of our business and encapsulates the step change in aspirations and professionalism that we are implementing.”
Managing Director, Ebico