Commuter communications

Background

Southeastern has been running train services between London and Kent and parts of East Sussex since 2006. They operate one of the busiest networks in the country including the UK’s first domestic high speed service.

 

Challenge

With rail services essential to thousands of commuters daily, communication is key. Southeastern’s passengers needed to be informed about changes to their services in a clear and simple way, across all mediums for the greatest impact. Communicating the effect of the Thameslink Programme, the complete redevelopment of London Bridge station, was of particular concern.

Solution

We have created a whole range of materials for Southeastern and their passengers, from traditional media including posters and leaflets to bespoke digital collateral.

We developed an app for staff members; a source of information for the Thameslink Programme and its effects, designed specifically for the Nokia Lumia. And as part of this on-going project we have produced a number of short animations highlighting changes to passengers’ journeys. These are shown on station screens and Southeastern’s website and social media channels.

I am pleased to say I’ve worked with the guys at Honey for a number of years on projects ranging from animations to printed collateral, both for an internal and external audience. They are creative, efficient and a pleasure to work with and I highly recommend them.
Thameslink Communications Manager