Branding | Packaging
A rebrand of Tesco’s finest* entire range
Challenge
Tesco felt that their premium finest* range was lacking heritage and premium quality and wanted to rebrand the entire range. They approached us to redesign the finest* range to increase impact on shelf.
Approach
We led the redesign of over 1,600 SKUs, creating a structure and design that was flexible across the existing and any future products. The design conveyed the range’s brand values and each SKU was designed to ensure clear differentiation, to help both shelf stand out and drive awareness.
The new packaging increased sales by 26% within a month, with a £420m uplift in sales.
“As lead agency, Honey demonstrated in-depth understanding of the consumer and delivered on both strategy and design.”
Group Product Brands Manager, Tesco