Strategy | Branding | Digital | Communications

The redesign of a website that increased the commercial impact of Castle Kennedy Gardens.

Challenge

Scotland’s historical landscaped gardens, Castle Kennedy Gardens needed to boost their digital presence to improve reach and increase their tourist appeal.

Approach

We created a fully responsive, search engine optimised website. The rich content and imagery showcase the beauty of the gardens, boosted by the interactive 360 degree views. The implementation of a calendar of events, e-commerce and booking engines improved usability and user navigation.

The new site improved Castle Kennedy Gardens’ brand awareness, raising their profile amongst tourists and leading to commercial growth.