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The development of a new food experience brand from identity to environments, that led to £1.7m increase in sales.

Challenge

Tossed is a brand with a simple mission: to create a new, healthy and exciting food experience that doesn’t compromise on taste or portions. They needed a brand that supported their vision.

Approach

We built the brand from scratch, developing a logo, brand identity and communications that reflected the brand’s humorous, upbeat tone of voice. We then implemented this new identity across their store environments, adapting each store to reflect the local environments.

The new identity, communications and environments led to £1.7m increase in sales, including a 715% increase in corporate accounts and a DBA award.