Strategy | Branding
Ensuring a brand can make a transition to a more sustainable pack whilst not having to compromise on who they are.
Challenge
Having worked with our friends at Bart since 2012 they approached us with a desire to refresh their positioning as experts in the spice category. Alongside this they had recognised that the black lids on packs were not easily recyclable and this needed to change.
Approach
Having collaborated with their structural partners on the lid solution, we went to work, elevating the brand and re-establishing its position of superior quality. This was achieved on pack by simplifying the label elements and messages, so that only the key assets remained.
The end result is a refined design that exudes quality and allows Bart to remain the premium choice in herbs and spices.
“Our consumers love our brand with its confident, premium packaging, so it was important to ensure that Bart remained recognisable at the point of purchase. However, we wanted to elevate the individual herbs and spices to demonstrate the love and care that goes into each one. We think we’ve achieved that with some beautifully elegant designs.”
Alison Wilde, Marketing Director
The Bart Ingredients Company