Strategy | Campaign

Clearspring: championing a food brand like no other.

Clearspring is no ordinary family business. Inspired by his travels to Japan and the food culture he saw there, Christopher Dawson set up the company in 1993. Its pioneering mission was to inspire organic, plant-based eating, improving health and protecting the environment.

Despite this, Clearspring had always been modest when it came to self-promotion. Our goal was to help them shout a little louder with their first ever above-the-line campaign.

Firstly, we defined Clearspring’s Brand Nectar: ‘A clear path to harmony’, to inspire all future brand activity.

With a focus on three hero products – Silken Tofu, Matcha Powder & Seaveg Crispies – we crafted a campaign that tells stories of true authenticity and exceptional quality. With concise, haiku-like messaging, Clearspring’s artisan producers and impeccable provenance are put centre-stage.

Our beautifully simple yet flexible design speaks of authenticity and taste, with campaign messaging that embodies the brand ethos, in harmony with mouthwatering recipe shots.

Working with the Clearspring team, we delivered a host of assets from huge billboards to animated social media posts.

“The Honey team have been a great support in helping us bring our first-ever out-of-home campaign to life. Their flexibility, creativity, and thoughtful approach made a real difference throughout the process. From shaping the brand strategy to developing the campaign, they took the time to understand our ethos and worked collaboratively to meet our needs. It’s been a pleasure working with them, and we truly value their contribution to the Clearspring journey.”

Maria Dawson, Managing Director at Clearspring Ltd.