Honey have been featured on The Dieline for the branding of Sweet Rebellion Ice Cream form Taywell. The naturally sweetened artisan ice cream, launched at IFE in March. Read the Press Release Here
“Using colors that look good enough to eat and an actual image of the ice cream at the bottom of the pint prepare our minds more than enough to eat the naturally sweet treat. The uneven text, image of an unruly fist in the air, and “Say NO to added sugar” tell a story for the consumer, giving them more reason to attach themselves to the brand.”
