Strategy | Branding | Digital | Communications

We repositioned and rebranded London’s top financial services recruitment consultancy and executive search firm, helping them cut-through a competitive marketplace and focus on the next generations of candidates and business.

Here’s how we helped shape the future of recruitment.

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Challenge

The world of recruitment has always been fast and furious, and it is far from slowing down. Generation Z is made up of 61 million individuals, who bring a new set of priorities, demands and values. If you don’t adapt to this fast-paced world, you risk falling behind.

Approach

So we created an identity that cuts through the crowd. A bold and contemporary visual language that offers flexibility across all platforms, internal and external. It demonstrates the trust and confidence businesses and candidates place in Aldrich & Co alike. They deliver the right people to keep businesses ahead of the game.

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Honey really encapsulated the essence of what we were looking for. They’re great to work with, easy to talk to and flexible in their approach. A great collaboration. We have a brand and website we’re all really proud of.