![hero-img](https://honey.co.uk/wp-content/uploads/2020/09/hero-img.jpg)
Strategy | Branding | Digital | Communications
We repositioned and rebranded London’s top financial services recruitment consultancy and executive search firm, helping them cut-through a competitive marketplace and focus on the next generations of candidates and business.
Here’s how we helped shape the future of recruitment.
![Aldrich_Logo_GIF (1)](https://honey.co.uk/wp-content/uploads/2020/09/Aldrich_Logo_GIF-1.gif)
![Case_Study_Web_Aldrich_&_Co_May_2020_jpegs3](https://honey.co.uk/wp-content/uploads/2020/09/Case_Study_Web_Aldrich__Co_May_2020_jpegs3.jpg)
![Case_Study_Web_Aldrich_&_Co_May_2020_jpegs2](https://honey.co.uk/wp-content/uploads/2020/09/Case_Study_Web_Aldrich__Co_May_2020_jpegs2-scaled.jpg)
Challenge
The world of recruitment has always been fast and furious, and it is far from slowing down. Generation Z is made up of 61 million individuals, who bring a new set of priorities, demands and values. If you don’t adapt to this fast-paced world, you risk falling behind.
Approach
So we created an identity that cuts through the crowd. A bold and contemporary visual language that offers flexibility across all platforms, internal and external. It demonstrates the trust and confidence businesses and candidates place in Aldrich & Co alike. They deliver the right people to keep businesses ahead of the game.
![Case_Study_Web_Aldrich_&_Co_May_2020_jpegs8](https://honey.co.uk/wp-content/uploads/2020/09/Case_Study_Web_Aldrich__Co_May_2020_jpegs8.jpg)
![Case_Study_Web_Aldrich_&_Co_May_2020_jpegs4](https://honey.co.uk/wp-content/uploads/2020/09/Case_Study_Web_Aldrich__Co_May_2020_jpegs4.jpg)
![Case_Study_Web_Aldrich_&_Co_May_2020_jpegs5](https://honey.co.uk/wp-content/uploads/2020/09/Case_Study_Web_Aldrich__Co_May_2020_jpegs5.jpg)
![Case_Study_Web_Aldrich_&_Co_May_2020_jpegs6](https://honey.co.uk/wp-content/uploads/2020/09/Case_Study_Web_Aldrich__Co_May_2020_jpegs6.jpg)
![Case_Study_Web_Aldrich_&_Co_May_2020_jpegs7](https://honey.co.uk/wp-content/uploads/2020/09/Case_Study_Web_Aldrich__Co_May_2020_jpegs7.jpg)
![shutterstock_572748949_Aldrich_Instagram](https://honey.co.uk/wp-content/uploads/2012/09/shutterstock_572748949_Aldrich_Instagram.jpg)
Honey really encapsulated the essence of what we were looking for. They’re great to work with, easy to talk to and flexible in their approach. A great collaboration. We have a brand and website we’re all really proud of.