![Primo-vino-visual_1_widescreen Primo-vino-visual_1_widescreen](https://honey.co.uk/wp-content/uploads/2018/11/Primo-vino-visual_1_widescreen.jpg)
Strategy | Packaging
The creation of a new format for alcohol at events that improved efficiency for servers and consequently led to a range expansion for Bear Smyth.
Challenge
As suppliers to on-site catering and bars for events, Bear Smyth noticed that there was a gap in the market for good quality Prosecco for these events.
Approach
We developed and designed Primo Vino: Prosecco in a can. This format removes the hassle of storing and opening bottles, while improving the efficiency for quick serving.
The positive feedback and interest in this product led to a range extension into still wines for white, rose and red, which is generating interest from major retailers.
![Primo_Vino_Festival_Scene_V2 Primo_Vino_Festival](https://honey.co.uk/wp-content/uploads/2018/11/Primo_Vino_Festival_Scene_V2.jpg)
![primo-cans primo-cans](https://honey.co.uk/wp-content/uploads/2018/11/primo-cans.jpg)
![primo-can-tall](https://honey.co.uk/wp-content/uploads/2018/11/primo-can-tall.jpg)