Digital | Communications

The redesign of Chesneys website that elevated brand awareness and led to a significant increase in product sales.


As one of the UK’s leading suppliers of luxury fireplaces, stoves, architectural design and outdoor living, Chesneys felt their existing website did not reflect their brand or create enough desire for their products.


We rebuilt the website from scratch, creating a multi-site CMS so the UK and US businesses could update their sites independently, and restructured the site architecture and navigation to improve the customer journey and e-commerce functionality.

With improved SEO, the new fully optimised, responsive, mobile-friendly site has enjoyed a significant rise in site traffic, with the specially-designed outdoor living area helping to improve sales.


“Honey were unanimous winners at pitch. What delighted us most was that everything they claimed they would do, they delivered on, in spades; a 13-week turnaround, a step change in brand presentation and a superior performing site.

Subsequently our dwell times have increased, engagement has improved, sign-up is twice as high as expected and just as importantly, they were a delight to deal with”

Mark Joy, Head of Marketing, Chesneys