Strategy | Branding | Packaging

Plant’d by Dodoni, Loved by You 

Challenge

The dairy-free market has developed at breakneck speed. There is now a mix of big, well-established brands and young aspirational challengers. We needed to leverage Dodoni’s expertise as a trusted producer of traditional, quality dairy to drive competitive advantage.

The Plant’d range compliments Dodoni’s core dairy offer and creates real impact in the category, whilst continuing to build equity in the master brand.

Approach

The creative thought was born from a simple but powerful idea – ‘Freedom’. A celebration of the wonderful feeling that comes from making mindful choices. Everyone deserves to be able to make considered choices without any compromise in taste or quality.

Free from dairy, not free from taste.