Creating a formidable challenger brand
Ebico are a not-for-profit energy provider. They offer a fairly priced energy service for households on pre-pay meters. Any financial surplus from full price paying consumer is used to tackle fuel poverty through their charity, The Ebico Trust.
Our brief was to create a new brand to reflect the professionalism and personality of the company. Most importantly, it needed to easily communicate their reason for being – Power for Purpose.
We developed a new brand identity for Ebico along with fresh typographic styling, iconography, colour palettes, website design, print communications and photography. The brand mark and visual equities were created with a sense of community and togetherness at the heart. We then designed a range of bespoke icons for use across online and physical touch-points to keep communication simple and visual.
Ebico is now differentiated from competitors.
Their energy supplier SSE even agreed to adopt Ebico’s branding across various dual-brand communications, which has reinforced their position in the market and helped to establish them as a formidable challenger brand.