Strategy | Branding | Digital | Communications
We helped Harvey Nash drive leadership in the technology recruitment sector.
The pace of change in technology is relentless. Global leaders in tech recruitment, Harvey Nash source and place the talent to explore these new frontiers.
Challenge
Market leaders for over 30 years, Harvey Nash needed a brand reset in order to establish leadership in an increasingly cluttered competitive environment. As part of a wider new group strategy, we built a new business architecture which put the Harvey Nash brand front and centre.
Approach
The Harvey Nash identity was crafted to communicate confidence and gravitas. Beautifully simple with the flexibility to be applied across multiple formats and mediums. An identity fit for the future.
The colour palette and dramatic photography style ensures instant recognition no matter the platform or situation.
Interactive digital guidelines, a global brand film and a vast range of dynamic communication and collateral, has provided the foundations of a toolkit to consistently execute the brand around the world.
Harvey Nash – Leading Technology Recruitment
The word ‘partner’ is used a lot in business, but I can find no better word to describe our relationship with Honey. They were creative, strategic, supportive, and as branding experts, weren’t scared of digging out entrenched opinions. They cared about the outcome almost as much as we did. And we cared an awful lot.”
Robert Grimsey, Group Marketing Director, Harvey Nash