Hovis Fabulo

Branding | Packaging

How do you convey health and nutrition messaging in an engaging way?

We are proud to show off designs for Hovis® Fabulous FibreTM and Glorious Grains® loaves, Hovis® new health focused range. Fabulous FibreTM is a loaf baked with Inulin Fibre. Glorious Grains® is a loaf baked with 7 sprouted whole grains.

We created bright bold and energetic designs with hand crafted elements. Removing the loaf badge created more space for the playful design elements, whilst retaining strong brand and shelf standout. The health claims† are also clearly conveyed in a simple but fun way on front and top of pack.

We created social media launch animations and visual assets that helped highlight the main health benefit of each loaf.

Two slices of Hovis Fabulous Fibre contains 3g of vegetable fibre (inulin), a quarter of your daily suggested intake of 12g, which if eaten regularly, as part of a healthly lifestyle and a varied balanced diet, has been shown to contribute to normal bowel function by increasing stool frequency.’

Glorious Grains® contains a source of Vitamin B1, Phosphorus, Manganese and Copper which contribute to normal energy-yielding metabolism. Vitamin B1 which contributes to the normal function of the heart; Phosphorus which contributes to the maintenance of normal bones and teeth; Manganese which contributes to the protection of cells from oxidative stress; and Copper which contributes to the normal function of the immune system, which need to be eaten regularly, as part of a healthy lifestyle and balanced diet.