Packaging

The development of a new low-cost supermarket brand for Tesco that’s generated great initial success with the general public.

Challenge

As part of Tesco’s 100 year celebration of delivering great value, they created the Jack’s store to offer great tasting food at the lowest possible prices to build on their founder Jack Cohen’s original vision.

Approach

Honey were selected as one of three agencies to help bring this new brand to life. We worked on over 40 range designs, covering multiple packaging systems, as well as the roll-out of over 1,000 SKUs for Jack’s products.