Strategy | Branding | Digital | Communications
Breaking boundaries with a bold, new vision for NashTech.
Challenge
Digital transformation is reshaping our technology landscape. Leaders in developing technology solutions, NashTech set ambitious goals for their growth and future. As part of the new vision for the Harvey Nash Group, their brand needed to evolve to support their supercharged growth.
With a truly global client base we needed to develop a new strategic positioning and visual identity that was bold, dynamic and inspiring.
Approach
The minimalist identity of the frame represents focus and precision, with the personality, dynamism and vibrancy of their approach brought to life through eye-catching ‘living colours’.
The cut-out imagery interacts with the iconic square, creating a frame for creativity. A powerful storytelling device that speaks to a global audience, and is adaptable to a wide service offer.
From the development of a global brand film, to creation of digital guidelines and a suite of assets and collateral, we helped NashTech showcase their ambition and innovation, paving the way to our ongoing relationship as brand partners.
