Packaging
As a rapidly growing Free From chocolate brand, NOMO has opened up the Free From category by providing Easter eggs with exciting chocolate inclusions.
Challenge
They wanted a distinctive look that emphasized their ‘No Missing Out’ proposition and showed the value in the product above their standard bar.
Approach
The burst of NOMO brand elements and streamers from the centre of the pack visualises the joy of discovery and fun that NOMO brings. This contrasts perfectly with the calmer areas of the pack, which allow for brand recognisability.
Available to buy now from Holland & Barrett and most supermarkets.