Digital

Spreading goodness with a brand new website for the world’s first spreadable cheese.

We are witnessing an ethical consumer revolution.

The time has passed where a brand can stand on its products alone. We all want to play our part in improving our way of life, and we expect our brands to the same.

As part of The Kavli Trust, Primula donates all profits to global causes, donating more than £10 million in 2020 alone.

So in our digitally saturated word, we felt they needed a website that supported and shouted about their great work. The new fully-responsive site has been reformed with a fun and engaging tone of voice and design, supporting both products and national campaigns.

The transformed user journey allows consumers to easily engage with everything Primula and The Kavli Trust stand for, allowing them to shine.