Digital | Communications
After a series of negative stories broke around the world concerning the misconduct of some Serco employees, it became clear there was an urgent agenda for a new Code of Conduct. One that could reach the hearts and minds of employees, clarify culture and help to positively change behaviours.
We turned the usual understanding of a Code of Conduct around, transforming it from a dry “compendium of rules” into a series of interactive experiences that bring a way of working, thinking and behaving to life across a variety of media – print, digital and film. This gave the new Code a fresh and natural tone of voice.
![Serco-Spread-3](https://honey.co.uk/wp-content/uploads/2017/07/Serco-Spread-3.jpg)
![serco-cover-tall serco-cover-tall](https://honey.co.uk/wp-content/uploads/2018/10/serco-cover-tall.jpg)
![Serco_CoC_Website_01_640x400px](https://honey.co.uk/wp-content/uploads/2017/07/Serco_CoC_Website_01_640x400px.jpg)
![Serco-Spread-1](https://honey.co.uk/wp-content/uploads/2017/07/Serco-Spread-1.jpg)