Engaging a global workforce

After a series of negative stories broke around the world concerning the misconduct of some Serco employees, it became clear there was an urgent agenda for a new Code of Conduct. One that could reach the hearts and minds of employees, clarify culture and help to positively change behaviours.

We turned the usual understanding of a Code of Conduct around, transforming it from a dry “compendium of rules” into a series of interactive experiences that bring a way of working, thinking and behaving to life across a variety of media – print, digital and film. This gave the new Code a fresh and natural tone of voice.