All
A rebrand of a premium cake brand that led to long-term listing in major retailers.
Challenge
A cake company that was only available in London wanted to expand into the mass market.
Approach
We needed to rebrand their previous identity to create a brand that catered for direct-to-door delivery and was suitable for retailer sales. Through strategic development we created a new identity that reflected on the brand’s story – ‘a house of baking’. The final design was flexible across a range of touch points, as well as online, on-pack, marketing and various merchandise.
The new brand led to The Cake Academy listing its products in Tesco and increased their direct-to-door sales.
![CA_Apron_640x400px](https://honey.co.uk/wp-content/uploads/2017/04/CA_Apron_640x400px.jpg)
![CA_Rolling_Pin_640x400px](https://honey.co.uk/wp-content/uploads/2017/04/CA_Rolling_Pin_640x400px.jpg)
![CA_Baking_Since_1890_640x400px](https://honey.co.uk/wp-content/uploads/2017/04/CA_Baking_Since_1890_640x400px.jpg)
![CA_Illustrations_640x400px](https://honey.co.uk/wp-content/uploads/2017/04/CA_Illustrations_640x400px.jpg)
![CA_Delivery_Packaging_1280x800px](https://honey.co.uk/wp-content/uploads/2017/04/CA_Delivery_Packaging_1280x800px.jpg)
![CA_Website_1280x800px](https://honey.co.uk/wp-content/uploads/2017/04/CA_Website_1280x800px-1.jpg)
![CA_Icing_Rose_640x800px](https://honey.co.uk/wp-content/uploads/2017/04/CA_Icing_Rose_640x800px.jpg)