Strategy | Branding | Packaging | Communications

The rebrand of Weight Watchers to reflect their new holistic brand positioning that led to 34% uplift in sales.

Challenge

The original weight-loss brand required a redesign to align their products with their new positioning as a holistic, healthy lifestyle brand that stands for more than just weight-loss.

Approach

We created a design for more than 150 SKUs, using ‘perfectly imperfect’ food photography to position the brand as natural and lifestyle driven, while the use of a consistent messaging system prioritised key health information.

The new visual language for the brand led to 34% uplift in sales within the first year of launch.